Jo Laycy
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JL
Detailed examples of some of my work, the process and the impact it had.
Strategy
UX Design
Research
Fruugo: B2C global marketplace · 40 countries · 7M+ shoppers
B2C global marketplace · 40 countries · 7M+ shoppers
Branding
UCAS: National admissions service · 3M+ students · 350+ universities
National admissions service · 3M+ students · 350+ universities
Usability Testing
CarePlanner: B2B health-tech SaaS · 2,000+ care agencies · Safety-critical
B2B health-tech SaaS · 2,000+ care agencies · Safety-critical
