Hi, I'm Jo

I am a seasoned UX designer with 8+ years of experience designing digital products that tackle geographical, social, and technical barriers.

With a background in Psychology, I bring a deep understanding of human behaviour to the "messy" nature of motivation and engagement. I believe that truly intuitive solutions must be as responsible as they are meaningful, and in recent years, I have been increasingly influenced by developments in digital sustainability.

By merging psychological insights with my evolving knowledge of the Sustainable Web Manifesto and Web Sustainability Guidelines (WSG) 1.0. , I bring a modern approach to UX that produces high-performance products that are inherently faster, more secure, and more accessible. For me, the goal is simple: creating resilient, inclusive experiences that respect both people and the planet.