Hi, I'm Jo
A product designer specialising in design that transforms.
A product designer specialising in design that transforms.

What I do:
I specialise in complex, highly regulated environments and data-dense platforms where design genuinely transforms health, education and legal outcomes. With 8 years of experience, I ship high-impact solutions used by millions, from safety-critical medication tools for 350,000+ carers, to AI compliance tools protecting fair, legal trade across 40 countries.
How I do it:
My Psychology background shapes how I research, listen, persuade and build trust at every level of an organisation. From research workshops to boardrooms, I make the case for design through data and commercial clarity. My work is grounded in systems thinking and strategic vision, delivering design foundations that are scalable, accessible, and built to last.
Where I'm heading:
I'm drawn to organisations tackling hard problems with real consequences: where I can lead with research, influence at a strategic level, and push the boundaries of what responsible, sustainable design looks like.
What I do:
I specialise in complex, highly regulated environments and data-dense platforms where design genuinely transforms health, education and legal outcomes. With 8 years of experience, I ship high-impact solutions used by millions, from safety-critical medication tools for 350,000+ carers, to AI compliance tools protecting fair, legal trade across 40 countries.
How I do it:
My Psychology background shapes how I research, listen, persuade and build trust at every level of an organisation. From research workshops to boardrooms, I make the case for design through data and commercial clarity. My work is grounded in systems thinking and strategic vision, delivering design foundations that are scalable, accessible, and built to last.
Where I'm heading:
I'm drawn to organisations tackling hard problems with real consequences: where I can lead with research, influence at a strategic level, and push the boundaries of what responsible, sustainable design looks like.
What I do:
I specialise in complex, highly regulated environments and data-dense platforms where design genuinely transforms health, education and legal outcomes. With 8 years of experience, I ship high-impact solutions used by millions, from safety-critical medication tools for 350,000+ carers, to AI compliance tools protecting fair, legal trade across 40 countries.
How I do it:
My Psychology background shapes how I research, listen, persuade and build trust at every level of an organisation. From research workshops to boardrooms, I make the case for design through data and commercial clarity. My work is grounded in systems thinking and strategic vision, delivering design foundations that are scalable, accessible, and built to last.
Where I'm heading:
I'm drawn to organisations tackling hard problems with real consequences: where I can lead with research, influence at a strategic level, and push the boundaries of what responsible, sustainable design looks like.






Tackling a high stakes problem?
Tackling a high stakes problem?
Let's Build Something
Amazing Together
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Tackling a high stakes problem?
Get In Touch