Jo Laycy

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Jo Laycy

JL

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Case Studies

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About

Contact

Jo Laycy Profile
Jo Laycy Profile
Jo Laycy Profile

Hi, I'm Jo


I am a product designer based in the UK. I specialise in design that does good.

Hi, I'm Jo


I am a product designer based in the UK. I specialise in design that does good.

About Me.

I am a seasoned UX designer with 6+ years of experience, working on products that tackle geographical, social, and technical barriers.


Before transitioning to design, I was an A-level Psychology teacher, which developed my deep understanding of the intricate, contradictory and messy nature of human behaviour and motivation. This perspective coupled with my warm and curious nature, means I excel at unravelling nuanced problems and transforming the complex into the simple.


This year, I'm excited by recent developments in digital sustainability and I have been closely following the evolution of the Sustainable Web Manifesto and Web Sustainability Guidelines (WSG) 1.0. These movements really align with my values that digital products can do good – whether that be for the planet, by reducing energy consumption, or for users – by encouraging healthier, informed and equitable access to information.

I am a seasoned UX designer with 6+ years of experience, working on products that tackle geographical, social, and technical barriers.


Before transitioning to design, I was an A-level Psychology teacher, which developed my deep understanding of the intricate, contradictory and messy nature of human behaviour and motivation. This perspective coupled with my warm and curious nature, means I excel at unravelling nuanced problems and transforming the complex into the simple.


This year, I'm excited by recent developments in digital sustainability and I have been closely following the evolution of the Sustainable Web Manifesto and Web Sustainability Guidelines (WSG) 1.0. These movements really align with my values that digital products can do good – whether that be for the planet, by reducing energy consumption, or for users – by encouraging healthier, informed and equitable access to information.

I am a seasoned UX designer with 6+ years of experience, working on products that tackle geographical, social, and technical barriers.


Before transitioning to design, I was an A-level Psychology teacher, which developed my deep understanding of the intricate, contradictory and messy nature of human behaviour and motivation. This perspective coupled with my warm and curious nature, means I excel at unravelling nuanced problems and transforming the complex into the simple.


This year, I'm excited by recent developments in digital sustainability and I have been closely following the evolution of the Sustainable Web Manifesto and Web Sustainability Guidelines (WSG) 1.0. These movements really align with my values that digital products can do good – whether that be for the planet, by reducing energy consumption, or for users – by encouraging healthier, informed and equitable access to information.

Outside of work.

Outside of work, I volunteer for a local CIC, Catalyse Change. Catalyse Change work to empower young women looking to work in sustainable careers. This year, I’ve been supporting the team with various activities from social media marketing and content creation, to UX improvements on their website.


I also like to read and travel (mainly together). My favourite books of the year have been;


  • What You Are Looking for is in the Library by Michiko Aoyama,

  • Tomorrow and Tomorrow and Tomorrow by Gabrielle Zevin,

  • and Roar by Cecelia Ahern.


Travel wise I’ve managed to get to Australia and Malaysia this year and fingers crossed for a summer break in the next few months!

Design Approach.

01. Collaboration is key

I seek to learn and hear ideas from those with different backgrounds, experiences, and expertise. I believe inclusion, belonging and ownership are central to good decision-making.

01. Collaboration is key

I seek to learn and hear ideas from those with different backgrounds, experiences, and expertise. I believe inclusion, belonging and ownership are central to good decision-making.

01. Collaboration is key

I seek to learn and hear ideas from those with different backgrounds, experiences, and expertise. I believe inclusion, belonging and ownership are central to good decision-making.

02. Pragmatism over Perfection

Realistic and helpful solutions are only possible if you understand the constraints surrounding them. I’m adaptable to change and open to experimentation.

02. Pragmatism over Perfection

Realistic and helpful solutions are only possible if you understand the constraints surrounding them. I’m adaptable to change and open to experimentation.

02. Pragmatism over Perfection

Realistic and helpful solutions are only possible if you understand the constraints surrounding them. I’m adaptable to change and open to experimentation.

03. Leave things better than you found them

Iterative and impactful improvement is the name of the game. Design, refine, validate and evolve, and do so in a way that minimizes risk and maximizes value.

03. Leave things better than you found them

Iterative and impactful improvement is the name of the game. Design, refine, validate and evolve, and do so in a way that minimizes risk and maximizes value.

03. Leave things better than you found them

Propel your brand with our dynamic marketing solutions, blending creativity and data-driven precision for maximum impact and sustained mega success.

Selected Experience.

Contact

Contact

UCAS

Product Designer

Mar 2021 - May 2024

  • Recognised for outstanding leadership and expertise in UX design, selected for ‘Top Talent Programme’ in 2023.


  • Led the end-to-end design process for 5 international web and mobile products, from discovery to final iterations. Assessed the feasibility and viability of product opportunities for the international student market.


  • Collaborated with cross-functional teams, researched and evaluated the holistic customer experience, and contributed to the development and articulation of segment-specific value propositions.


  • Partnered with Product leads, translated customer insight into user requirements, informed roadmap prioritisation, and defined product goals - ensuring alignment between the design vision, product strategy, and business objectives.


  • Developed and maintained a scalable design system to ensure cohesion across UCAS digital estate and eradicate design debt. Promoted mobile-first and accessible design principles and patterns.



  • Recognised for outstanding leadership and expertise in UX design, selected for ‘Top Talent Programme’ in 2023.


  • Led the end-to-end design process for 5 international web and mobile products, from discovery to final iterations. Assessed the feasibility and viability of product opportunities for the international student market.


  • Collaborated with cross-functional teams, researched and evaluated the holistic customer experience, and contributed to the development and articulation of segment-specific value propositions.


  • Partnered with Product leads, translated customer insight into user requirements, informed roadmap prioritisation, and defined product goals - ensuring alignment between the design vision, product strategy, and business objectives.


  • Developed and maintained a scalable design system to ensure cohesion across UCAS digital estate and eradicate design debt. Promoted mobile-first and accessible design principles and patterns.



  • Recognised for outstanding leadership and expertise in UX design, selected for ‘Top Talent Programme’ in 2023.


  • Led the end-to-end design process for 5 international web and mobile products, from discovery to final iterations. Assessed the feasibility and viability of product opportunities for the international student market.


  • Collaborated with cross-functional teams, researched and evaluated the holistic customer experience, and contributed to the development and articulation of segment-specific value propositions.


  • Partnered with Product leads, translated customer insight into user requirements, informed roadmap prioritisation, and defined product goals - ensuring alignment between the design vision, product strategy, and business objectives.


  • Developed and maintained a scalable design system to ensure cohesion across UCAS digital estate and eradicate design debt. Promoted mobile-first and accessible design principles and patterns.



CarePlanner

UX Designer

Oct 2018 - Mar 2021

Oct 2018 - Mar 2021

  • Collaborated with cross-functional teams to define business requirements, technical capabilities, and project scopes, actively contributing to solution workshops.


  • Led and conducted both quantitative and qualitative research to validate hypotheses and test assumptions, to drive actionable deliverables.


  • Transformed research findings into digestible documentation, including personas, user stories, and empathy maps, guiding the team towards user-centric design solutions.


  • Created wireframes and high-fidelity mockups of user interfaces and interaction flows, meticulously considering the entire user journey, visual design, and information architecture.


  • Demonstrated a commitment to crafting seamless and accessible user experiences, proactively identifying opportunities to optimise the usability of existing journeys.


  • Promoted and fostered a culture of empathetic design thinking, whilst implementing organisational design standards to ensure consistent quality.

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Jo Laycy 2024 ©

Jo Laycy 2024 ©

Jo Laycy 2024 ©